A French entrepreneur who runs a fashion store has shown his inclination to work with the artisans based in Uttar Pradesh and make zardozi the talking point in the global fashion industry.
Maximiliano Modesti , who runs an export fashion centre in Mumbai, held a meeting with Chief Minister Akhilesh Yadav, and showed his inclination to work with zardozi artisans of Uttar Pradesh.
A Government official said in a statement issued here on Thursday that Modesti has told Yadav that he wanted to work with zardozi and other artisans and export their work to the international market. “The French entrepreneur made it clear that he wants to make Uttar Pradesh as his work centre,” the spokesman said.
A graduate of IFM (Institut Francais de la Mode), finishing an MBA in Paris, Modesti runs an office in Mumbai. He works with clients like Hermès, Isabel Marant and Bibhu Mohapatra. All of the Hermès embroidery is done in Bombay and leather accessories and garments in Delhi. Now he wants to open embroidery centre in form of zardozi in UP.
Modesti told CM that he already works with a group of 50 artisans in UP as a pilot project. “After the success of this pilot project we want to increase this number to over 1000. We want that the products they make can be sold in the international market. This will not only give these artisans money but also bring UP’s zardozi and other art work to limelight,” he said.
The French entrepreneur had all praises for the skill development schemes launched by the UP Government, He said that such initiatives will help the artisans to hone their skills and if the government can provide them a market this skill will further flourish.
Yadav, on his part assured Modesti of all help. He said that UP being the most populous state of country it is full of opportunity. “The Samajwadi Party Government is trying to improve infrastructure facilities in the state with the result many top industrial houses are now willing to invest I UP,” he said.
source: http://www.dailypioneer.com / The Pioneer / Home> State edition> Lucknow / Pioneer News Service, Lucknow / Friday – August 07th, 2015)